If you’re the kind of person who has courage (or maybe a bit of arrogance) and are confident to tell the world how awesome you are, kudos! It’s a good thing to be proud and want to boast about your accomplishments. It’s like the funny man Steve Martin says, ‘Be so good they can’t ignore … Read more

Take a moment and think about some of those late-night ads (or the cheery women on the morning shows!). They have a product to sell, and they harp on and on about it.  And no matter how tacky we may think they are, they work. Why? Because although they carry on about their wonderful, revolutionary … Read more

They say the proof is in the pudding. I’ve never been a massive fan of this saying as honestly, it was always the one who found the $2 in Grandma’s Christmas pudding who was the ultimate winner!  I digress…It really means that the best way to find out if something is good or successful is … Read more

When you’re writing a tender proposal, you’ll include claims as to why you’re the best as you’re trying to convince your client to choose you. You’re marketing yourself, and you’ve got to make sure that you can back up your claims with evidence.  One of the best ways we encourage you to provide evidence is … Read more

Have you ever watched those TV crime shows? The detectives (when not looking sideways at the camera and putting on their sunnies) are always on the search for that piece of evidence that will prove without a doubt, who committed the crime.  They know they can’t just go in front of a jury and say, … Read more

Have you heard the saying, ‘If it walks like a duck and quacks like a duck, it’s probably a duck’? It’s obvious, isn’t it? Some things you don’t need any further evidence to believe the claim. But what if that same person tried to convince you that the duck was actually a chicken? You’d think … Read more

It’s human nature to be a tad sceptical. We don’t like to think we’re gullible creatures who fall for stories, so we tend to dig holes in stories until we get the truth. Think back to when you’re a kid (or what you’re doing to yours now) and the whole Santa fiasco. You want to … Read more

Anyone can make wild claims about anything they like. But you need to back it up with evidence… For example, did you know that bananas are considered berries, but strawberries aren’t? I kid you not! Botanists say real berries are fruits that stem from a single flower with a single ovary and have several seeds … Read more

Tendering is like marketing. You need to write and present your tender, giving it the absolute ‘wow’ factor to get noticed. It’s a bit like our favourite TV stars getting all glammed up and walking down the red carpet. Everyone knows you secretly watch the Logies only for that bit so you can ‘wow’ at … Read more